You gotta spend money to make money right? Why is this so difficult to stomach? According to Daniel Kahneman, Ph.D., a professor at Princeton and winner of the 2002 Nobel Prize in Economics, this suggests a deep-seated cautiousness, which he's dubbed "loss aversion." Loss aversion expresses itself as a lopsided response to a loss of money. To put it simply, we experience twice as much pain from losing $10 as pleasure from gaining $10. The same goes for other losing propositions. Some people work for years, in positions they don't like simply because they're afraid to own up to how much time and opportunity they've squandered. The longer they stay, the harder it becomes to face that loss.
What are you having a hard time facing when it comes to money?
Do you worry about money?
If you have it, will there be enough? Will you continue to get more?
Is there something else out there for you? Even in this economy?
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